|
  |
 |
|
> home > real estate > agents & brokers > estrategy |
|
|
Search Engine Optimization
The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.
Natural Search Engine Optimization (SEO) is a process that aligns a website's code and content with strategic keyword phrase targeting,
ultimately assisting a search engine algorithm in understanding a website's keyword focus. SEO can be simple for some websites, while
others may require intense website code, content, navigation and internal linking changes. Arkadia's SEO services have proven to significantly
increase natural search engine rankings.
Link Popularity (Link Building and Development)
Link Building Services:
 |
Press Releases |
|
Text Link Advertising |
|
Directory Submission |
|
Blog Reviews |
|
|
 |
How does Link Popularity Work?
The major search engines must evaluate a website on a variety of levels. Google in particular reviews over 500 million parameters during the
ranking process.
Websites that rank high under competitive keyword phrases almost always demonstrate a high amount of value and credibility to the search engines.
This "credibility" is established based on the number and quality of websites linking to the high ranking website. The basis of the Google algorithm
relies on their proprietary PageRank technology.
Google references PageRank Technology as follows:
PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion
terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a
page's importance by the number of votes it receives.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving
the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the
collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users
have come to trust Google as a source of objective information untainted by paid placement.
(source http://www.google.com/intl/en/corporate/tech.html).
Yahoo, MSN, and Ask Jeeves also use a similar technique in their algorithms. The equation of links pointing to your website is called "Link Popularity."
Link popularity can be increased in many ways. The process of increasing your website's link popularity is called "Link Building."
Why Link Building?
Knowing that the majority of websites ranked on the first page under semi-to-very competitive keyword phrases have established a considerable
amount of credibility with the search engines, then we must accept that to rank higher than these websites it is necessary to establish a higher
level of link popularity.
In most circumstances, natural link growth is slow, especially for newer websites. Natural link growth occurs when another website links to your
website on their own accord. These "natural" links are the best type of links. In order for other websites to give you a natural link your website
must first be able to be found on the Internet. This poses a catch-22 situation. How do you get your website visibility so that you can start
acquiring natural link growth?
If your website is not being found then you have no choice but to pro-actively contact other website owners, register your website with all major
web directories, partner up with other relevant websites, buy relevant text link advertising, etc. Arkadia offers services and campaigns to accomplish
these fundamental Link Building strategies. Our services are available as complete link building management solutions, or as a la carte services
available on an individual basis to complement your own link building strategies.
|
|
Processing. Please wait. 
French
English
Russian
